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Media Relations
News Releases*
You will want your news releases written with catchy, yet appropriate titles that invite media to read its content. PR, et Cetera, Inc. will convey your message using styles preferred by media professionals. To disseminate your news release, we select news distribution services based on your target audience and your budget for said services.
Media Advisories
PR, et Cetera, Inc. will construct clear, concise advisories to alert media of your impending newsworthy event.
Public Service Announcements
PR, et Cetera, Inc. will devise your PSA according to media guidelines in order that it is best likely to be carried by broadcast media. (Length of PSA will vary)
Press Kit Development
PR, et Cetera, Inc. will develop the blueprint for an appropriate collection of materials that best exemplifies your company, business or event in order to meet your publicity goals.
Media Behavioral Counseling
You may be required to interview with print and/or broadcast media to promote your business, goods or services. PR, et Cetera, Inc. will coach you on the best methods for answering questions; appropriate and camera-friendly attire; and body language that is convincing, and exhibits both confidence and sincerity.
*While PR, et Cetera, Inc. will distribute your news via distribution services that will best address your target audience, neither the companies that disseminate your release to media outlets nor PR, et Cetera, Inc. can guarantee that any media source will pick up your story. Print, broadcast and Internet media receive several hundred news releases daily. Editors select from among the story(s) they find most compelling and of most interest.
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